Over the summer, members of the Club went back to the nightclub to work with Daryn Ferguson, the operations manager, on a brief for some market research. Our young entrepreneurs carried out research amongst local young teens, finding out valuable information about this target market and their attitudes towards leisure activities and going out, which they presented back to the Arena management team at the Alchemy Centre in September.
The presentation that they delivered was commended for its professionalism, and the usefulness of the information that was gathered. Those who participated in gathering and presenting the market research earned themselves a year’s free pass and queue-jump for the Yarbiza teen nights. |
